Identify Sales Growth Opportunities

Identify Sales Growth Opportunities

 

Sales growth is essential for both frontline sales professionals as well as sales managers. There are two primary avenues for growth.

 

You can grow within your current category, or you can seek opportunities outside your category.

 

In this course, David Ho explains four primary ways to grow sales within your current market: selling to new customers, selling more to current customers, growing sales with multibrand customers, and identifying and capturing your competitor's customers.

 

If you choose to look for outside opportunities, he explains how to identify adjacent markets, and how to grow through mergers, acquisitions, and partnerships.

TRAINING SYLLABUS

 

UNDERSTANDING SALES GROWTH

• Understand sources of sales growth

• Optimize current sales force effectiveness

 

HOW TO GROW WITHIN YOUR CATEGORY

• Identify and capture new customers

• Grow sales with current customers

• Grow sales with multibrand customers

• Identify and capture competitor’s customers

 

HOW TO GROW OUTSIDE OF YOUR CATEGORY

• Create new categories

• Identify adjacent markets

• Grow through partnership

• Measuring sales performance


 
 
 
 
 
 

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