Key Account Management

This video illustrates that we need to place great importance in strategic account management skills for our key account managers.


Strategic account management skills are a key part of being successful at managing and growing an organisation's largest and most profitable accounts.

Sales Managements


David Ho was the key account leader in GroupM and Dentsu Aegis Network for big companies like Cadbury, Carlsberg, Maybank, Maxis, AirAsia and L’Oreal Paris.


His experience tells that salespeople who focus on their purpose—to improve their customers' lives—rather than a metric assigned to them (quotas) actually sell more and are happier in their roles.


In this course, David outlines key techniques to find and leverage your "noble purpose" and connect with customers on a deeper level.


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