Online Marketing Fundamentals

Online Marketing Fundamentals

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape.

 

In this course, David Ho explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

 

David shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads.

 

Then see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful.

TRAINING SYLLABUS

 

DIGITAL MARKETING STRATEGY

• What is online marketing?

• The importance of defining three strategies

• Building a business strategy

• Building a brand strategy

• Building a marketing strategy

 

EXPLORING DIGITAL MARKETING

• Definitions and terminology

• Components of digital marketing

• The digital marketing landscape

 

STARTING WITH THE WEBSITE

• What makes a website effective?

• Choosing a domain name

• Making your website convert

 

FOUNDATION OF ANALYTICS

• Introduction to measuring data

• How online analytics work

• Using goal and event tracking

• Looking at a conversion funnel

• Defining your key performance indictors (KPIs)

• A look at attribution models

 

SEARCH ENGINE OPTIMIZATION (SEO)

• How SEO works

• Essential optimization techniques

• Conducting keyword research

• Crafting a content strategy

• Leveraging local SEO

 

SOCIAL MEDIA MARKETING

• Building a social media marketing plan

• Who’s using social media?

• Marketing with Facebook

• Marketing with Twitter

• Marketing with Linkedin

 

VIDEO MARKETING

• Introduction to measuring data

• How online analytics work

• Using goal and event tracking

• Looking at a conversion funnel

• Defining your key performance indictors (KPIs)

• A look at attribution models

 

EMAIL MARKETING

• Understanding email marketing

• Creating an email marketing plan

• Tools to launch successful campaigns

• Measuring the success of email

 

MOBILE MARKETING

• The mobile marketing landscape

• Mobile Application


 
 
 
 
 
 

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