Affiliate Marketing for Advertisers

Affiliate Marketing for Advertisers

Grow your business with affliate marketing. Affliate programs have a lot of perks for your marketing and branding efforts.

 

They use a network of professional marketers to promote your products, who only get paid when those products get sold.

 

Learn how to start your own aflliate program with these tips from marketing expert David Ho.

 

David looks at different program structures, compensation models, terms and policies, and more. Then he shows you how to launch your program and recruit and manage affliates.

TRAINING SYLLABUS

 

AFFILIATE MARKETING BASICS

• Intro to affliate marketing

• Core concepts

• Compensation models

 

AFFILIATE PROGRAM SETUP

• Technological solutions

• Affliate program management

• Program elements

• Locking period

• Marketing Collateral

• Affiliate program terms and conditions

• Program descriptions

 

PROGRAM LAUNCH

• Program announcement

• Affliate recruitment email

 

AFFILIATE PROGRAM MANAGEMENT

• Affliate recruitment: Active

• Affliate recruitment: Passive

• Affliate recruitment: Other methods

• Affliate activation

• Compliance policing

• Communication with afflliates

• Program optimization

 

SEARCH ENGINE OPTIMIZATION (SEO)

• How SEO works

• Essential optimization techniques

• Conducting keyword research

• Crafting a content strategy

• Leveraging local SEO

 

SOCIAL MEDIA MARKETING

• Building a social media marketing plan

• Who’s using social media?

• Marketing with Facebook

• Marketing with Twitter

• Marketing with Linkedin

 

VIDEO MARKETING

• Introduction to measuring data

• How online analytics work

• Using goal and event tracking

• Looking at a conversion funnel

• Defining your key performance indictors (KPIs)

• A look at attribution models

 

EMAIL MARKETING

• Understanding email marketing

• Creating an email marketing plan

• Tools to launch successful campaigns

• Measuring the success of email

 

MOBILE MARKETING

• The mobile marketing landscape

• Mobile Application


 
 
 
 
 
 

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