Digital Content Marketing Fundamentals

Digital Content Marketing Fundamentals

Create messaging that breaks through to buyers and tells the story of your brand with content marketing.

 

David Ho explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes. The course explores creating a content plan, choosing content types, and developing an editorial calendar.

 

It also explains how to write, edit, and design content, as well as choose the right mix of content and curate it for maximum impact, and closes with tips on measuring the impact of your content marketing efforts.

TRAINING SYLLABUS

 

DEFINING CONTENT MARKETING

• Defining and understanding the importance of content marketing

• Understanding the benefits of content marketing

• Defining thought leadership vs. selling

 

CREATING YOUR CONTENT PLAN

• Brainstorming ideas and creating content your content themes

• Mapping your content to the sales funnel

• Choosing the content types

• Crafting your plan and editorial calendar

 

PROMOTING YOUR CONTENT

• Gating Strategy

• Merchandising content on your website

• Promoting on social

• Leveraging influencer marketing

 

APAC 2016 CONTENT MARKETING CASE STUDIES SHOWCASE


 
 
 
 
 
 

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