Influencer Marketing Fundamentals

Influencer Marketing Fundamentals

 

Influencer marketing doesn't just mean celebrity endorsements. Influencers can include social media personalities, avid reviewers, and even unhappy customers.

 

Marketing expert David Ho walks you through finding these influencers, reaching out to them, implementing influencer campaigns, and measuring your success.

 

Plus, get helpful tips for keeping your promotions legal with disclosures and getting influencers to "activate"—actively promote your product on social media and other channels.

TRAINING SYLLABUS

 

OVERVIEW

• The rise of influencer marketing

• Influencer marketing statistics

• Core Principles

 

TYPES OF INFLUENCERS

• Macro-influencers

• Micro-influencers

• Brand advocates

• Unhappy customers

 

INFLUENCER ACTIVATION

• Principles of activation

• Practical implementation

• Influencer disclosures

 

MEASURE AND ANALYSE

• Measuring influencer marketing


 
 
 
 
 
 

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