Mobile Marketing Strategy

Mobile Marketing Strategy

 

Mobile devices have changed the world. Our ever-present smartphones have become integral to the way we shop, communicate, and do business online.

 

This shift has also changed the way marketers do their jobs. Mobile is now a critical component of any business's marketing strategy.

 

In this course, learn how mobile plays into your customer's journey and how to craft a smart marketing strategy around mobile.

 

Marketing expert David Ho walks you through the current mobile landscape and explains how to develop a framework for marketing, selling, and engaging on mobile.

 

He goes over ways to gain audience insights and research the competition—and uses that data to shape your strategy.

 

Plus, learn how to balance the needs of the market-place, your organization, and your customers, and present your strategy to the rest of your team.

TRAINING SYLLABUS

 

HOW THE NEW CONSUMER JOURNEY IS DRIVING MOBILE

• Shifts in technology and consumer behavior

• Responsiveness in marketing

• Content and the mobile customer journey

 

THE MOBILE MARKETING LANDSCAPE

• Tools to gather market data

• How mobile is innovative and discruptive

• How smartphones and apps impact our lives

 

ESTABLISH A MOBILE STRATEGY FRAMEWORK

• Key parts of a mobile strategy framework

• Conceptual tools to formulate a strategy

• Mobile use cases in the customer journey

 

ASSESS THE COMPETITIVE LANDSCAPE

• Determine your brand’s mobile readiness

• Framework to assess your brand

• Benchmarking tools you can use

 

INSIGHTS ABOUT YOUR OWN ORGANIZATION

• Understand your own organization

• Turn data into insights

• Financial and non nancial bene ts of social media

 

INSIGHTS ABOUT YOUR AUDIENCE

• Identify your target audience

• Develop audience segments

• Personas and customer journey maps

 

BRING IT ALL TOGETHER

• Prioritize tactics against your strategy

• Identify potential roadblocks

• Share your mobile strategy with company leaders


 
 
 
 
 
 

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