SEO in Business

SEO in Business

 

Traditional marketing puts content in front of a passive, potentially uninterested audience. Search engine optimization (SEO) helps you target a different kind of crowd, the millions of people actively searching—typing on their phones and laptops or speaking to their Amazon Echo or Siri—for exactly what you're selling.

 

In this course, David Ho explains what SEO is, touches on the history and evolution of the practice, and provides technical, content, and search strategies that help you bolster your online presence. David also explains how to connect SEO to other business activities, identifies the skills that matter in SEO, and looks at upcoming trends, including mobile, machine learning, and search bots.

TRAINING SYLLABUS

 

SEO EVOLUTION

• What is SEO?

• How search engines work

• Content SEO

• Technical SEO

• Realistic SEO goals

 

INTEGRATING SEO OR BEYOND GOOGLE

• Connected SEO

• Search strategies

 

HOW TO SKILL UP FOR SEO

• How searches are performed today

• Valuable skills

• Keeping on top of trends

 

Q&A WITH DANNY SULLIVAN, CHIEF CONTENT OFFICER AT THIRD DOOR MEDIA

• Are keywords still important?

• Is paid search devaluing SEO?

• Ad blocking and SEO

• Are backlinks still important?

• Voice SEO?

• Cheating at SEO


 
 
 
 
 
 

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