Social Media Marketing with Facebook & Twitter

Social Media Marketing with Facebook & Twitter

 

This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy.

 

Learn how to promote brands, increase sales, engage customers, and drive site traffic using key social media network like Facebook and Twitter.

 

This course is designed to help you create a successful presence on each platform, starting with exploring the conceptual underpinnings of social media marketing so you can determine how to cultivate a social media presence with maximum impact.

 

David Ho starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content.

 

He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans.

 

Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.

TRAINING SYLLABUS

 

UNDERSTANDING SOCIAL MEDIA MARKETING

• What is Social Media Marketing

• Understanding the value of social media marketing

• Use social media to listen to listen to your customers

• Add social media to your marketing mix

 

DEVELOP YOUR SOCIAL MEDIA STRATEGY

• Set your social media goals

• Understand your customers’ social media habits

• Craft a social media policy

• Create a social media plan

• Build your social media team

 

HOW TO PUBLISH SHAREABLE CONTENT

• Tips for creating sharable content

• Use social media to build customer relationships

• How to measure social media success

• How to conduct an A/B test

 

GET STARTED WITH TWITTER

• The big picture of Twitter

• Create a brand presence

• Explore the Twitter interface

• Define your objective

• Develop communication guidelines

 

BUILD YOUR PRESENCE ON TWITTER

• Attract followers

• Choose who to follow

• Find relevant topics and conversations

 

TWITTER NEXT STEPS

• Tools for Twitter

• Customer service considerations

• The controversy of buying followers

 

GET STARTED WITH FACEBOOK

• Create a brand presence

• Explore the interface

• Define your objective

 

GET STARTED WITH FACEBOOK

• Increase your fan count

• Engage with your fans

• Review Facebook analytics


 
 
 
 
 
 

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