OFF ON ALL PUBLIC COURSES FOR A GROUP OF 5 PARTICIPANTS FROM THE SAME COMPANY OR SUBSIDIARY FROM A HOLDING COMPANY
The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable.
There are new requirements for marketing competencies and capabilities around domains of expertise like data and analytics, customer experience, content, multichannel and personalisation, which are neither properly understood nor being met.
Due to these changes and the rise of digital, the marketing function is going through an existential crisis: it is not clear on its own remit; does not know what skills it needs; how to organise itself; and it struggles to resolve a dislocation not only in how it interacts with other business functions but within itself with ‘digital’ vs ‘traditional’ schisms.
Hence, Navigator Business Academy is equiping Asian Marketers with these new marketing disciplines to increase their marketing competencies and capabilities required to execute their marketing activities:
AFFILIATE/PERFORMANCE-BASED MARKETING | USD $1,200.00 PER PARTICIPANT
Affiliate marketing is a complicated, multidisciplinary practice that is often misunderstood. At its heart, it is a performance-based marketing technique in which affiliates are financially rewarded for sending customers to another website to purchase goods or services. If you have a website, blog, or other online property, you too can earn money through affiliate marketing. We will explore basic principles, from payment models to typical affiliate agreements; winning tactics and techniques, as well as roadblocks to future earnings; and the day-to-day practices that result in a successful affiliate marketing strategy.
CONTENT MARKETING + COPYWRITING + VIDEO | USD $1,200.00 PER PARTICIPANT
Brands are increasingly turning to content driven marketing strategies to gain marketplace attention and increase customer engagement in a multi-channel environment. For your marketing to be effective in 2017 and beyond, you will need to provide content that’s useful to your customers and that advances your business objectives in a measurable way. It is also vital to create high engagement by building and maintaining a community around your content.
CONVERSION RATE OPTIMISATION (CRO) | USD $1,200.00 PER PARTICIPANT
Conversion rate optimization (CRO) is one of the most profitable marketing strategies for businesses. It can also be unnecessarily complicated and intimidating. Now, marketers, small business owners, and designers can learn the best way to approach CRO. This course will reveal proven methods, frameworks, and tips for maximizing your website goals. Learn how to use data, surveys, and testing to better understand your target audience and your current customers. Plus, see how to prioritize testing opportunities, create great test hypotheses, and then set up and run the tests themselves. Finally, learn how to analyze the test results to draw actionable insights that have immediate impact on the bottom line. This is a great course for anyone who wants to bolster lead generation, boost ecommerce sales, and improve an existing website.
CUSTOMER DECISION JOURNEY | USD $1,200.00 PER PARTICIPANT
The customer decision journey is a time-tested tool for connecting your brand with customers and differentiating your company from the competition. But like any tool, it has evolved with time. Learn how the decision journey has developed, with digital as the catalyst, and why it's more critical than ever to your business. The trainer will walk you through the process of creating buyer personas, defining and mapping customer touchpoints, and aligning your marketing message to the customer decision journey. This framework will help you create customer-focused, integrated campaigns and experiences by connecting your brand with customers at their most influential points throughout their decision journey.
DIGITAL ANALYTICS AND MEASUREMENT | USD $1,200.00 PER PARTICIPANT
Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, and putting that data to good use. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, we will show how you can measure consumer demand, trends, market competitiveness, and direct competition. We will also introduce some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.
PROGRAMMATIC ADVERTISING FOUNDATION | USD $1,200.00 PER PARTICIPANT
How do you buy ads when the customer can be anywhere, at any time? Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly where the customer is—instantly.
We will show you the fundamentals of programmatic advertising. Learn how to examine audience insights and pick a real-time advertising platform that can help you understand when and where to place ads. Discover how to target advertising for video, mobile, and apps, and work with LinkedIn, Facebook, and the Google Display Network (+ Youtube). Plus, find out how to create campaigns, use advanced targeting to reach B2B decision makers, and act on valuable audience insights.
MANAGING EMAIL MARKETING LISTS AND CAMPAIGN | USD $1,200.00 PER PARTICIPANT
Effective email marketing campaigns require robust mailing lists. But how do you build your subscriber base? How do you keep your campaigns focused as your lists grow? Learn how to build and manage your email marketing lists and run more effective campaigns in this course. We will walk you through the basics of selecting an email marketing platform from choices like MailChimp, adding contacts to your list, and segmenting and maintaining that list so the right emails are sent to exactly the right audience. Then we will cover writing compelling emails and calls to action, reducing bounce rates, testing different versions of an email via A/B testing, and automating your efforts. These strategies will help you find, engage, and convert new customers directly from their inbox—while keeping your messaging on track.
MOBILE MARKETING FOUNDATION | USD $1,200.00 PER PARTICIPANT
Jump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. We will show you how to prep your website and emails for mobile visitors, launch SMS campaigns, find development partners, advertise on mobile, and measure results.
INFLUENCER MARKETING + REPAIRING YOUR BRAND REPUTATION | USD $1,200.00 PER PARTICIPANT
Influencer marketing doesn't just mean celebrity endorsements. Influencers can include social media personalities, avid reviewers, and even unhappy customers. We will walk you through finding these influencers, reaching out to them, implementing influencer campaigns, and measuring your success. Plus, get helpful tips for keeping your promotions legal with disclosures and getting influencers to "activate"—actively promote your product on social media and other channels.
We've all made mistakes. But a bad reputation can damage your career. Whether it's from a public faux pas, legal troubles, sabotage, or rumors, the damage can have long-lasting effects on your ability to work. Take control of the situation and learn how to repair a negative reputation. Get a 3-step process to evaluate the damage, create a plan, and respond with focus. We will share techniques to help your company brand to bounce back from bad press and regain their good name.
MARKETING AND MONETISING ON YOUTUBE | USD $1,200.00 PER PARTICIPANT
We will share best practice strategies for succeeding on the world's largest video platform. This course shows marketers and others how to create a winning presence and monetize videos on YouTube, where more than 6 billion hours are watched monthly.
The course explains how to create a channel and join the Partner Program, and how to attract and best interact with subscribers. Then you learn how to customize your YouTube channel's About page, create engaging playlists, and customize content to draw in viewers. The course also explores how to optimize videos for search engines; add annotations, notes, and links; and use YouTube's InVideo Programming. Finally, we will show you how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.
MARKETING WITH SNAPCHAT | USD $1,200.00 PER PARTICIPANT
Since its release in 2011, Snapchat has evolved into one of the most popular social messaging apps, especially for the teenagers (they are fed-up of their parents stalking them in facebook). But while its filters and amusing use of augmented reality can make for a fun way to connect with friends, many businesses are now using it to reach their customers. In this course, get acquainted with Snapchat and its creative tools, and learn best practices for getting your message across. We will start off by showing how to navigate the app's user interface. Next, we will explain how to align Snapchat with your content marketing plan, work with free and sponsored Lenses, craft a Snapchat Story that appeals to your customers, and create a Geofilter. Plus, we will explore audience targeting options, and metrics for measuring your marketing efforts on Snapchat.
ONLINE MARKETING FOUNDATION | USD $1,800.00 PER PARTICIPANT | THREE DAYS
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, we will explain today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. We will show you how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course also covers content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.
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