Bespoke Training

BESPOKE TRAINING

 

It's a familiar scenario for many businesses and organizations. There’s a specific skill, task or technique that your #rockstar talents need to develop, or is required to do, but there’s no one in the organisation who can train them. So what do you do?

 

Putting your #rockstar talents through training is always about improving their knowledge and skills, but everyone learns differently, #rockstar talents would have diverse and varied skill sets, and if it’s an obscure or highly specialised skill or task, a traditional training course may not be the most effective option. This is where bespoke trainings come in. Bespoke trainings are trainings which are tailor-made specifically to fit the needs of any organisation or company, according to their needs.

 

Bespoke training can be an excellent way to provide extra support to parts of your team that might be struggling. As the training courses are uniquely fitted to your organisation, this saves time and effort as employees won't have to take on information that isn't useful to their role. It also makes the training process more discrete. Because bespoke training courses are uniquely fitted to your business environment, they are also a great opportunity for your employees to gain a better understanding of the way in which your company or organisation works.

 

Having a training course which has been uniquely developed to fit the requirements and structure of your business or organisation is an invaluable resource for your #rockstar talents. Due to the fact that the training has been designed for your company, it’s actually quite cost efficient, as it saves money that otherwise would be spent on travel and accommodation, not to mention the time and effort that would go into designing and conducting an in-house training course yourself. Additionally, a bespoke training helps you prioritise the skills and areas which needs to be addressed within the context of your business.

 

 

 

Bespoke Training Core Topics

 

Our Principal Trainer, David Ho, has trained over 3,000 advertising and marketing professionals in the APAC region. The core topics were:

 

  • Cracking The Customer Decision Journey Code
  • Fast-Track Your Digital Brand Planning in 48 hours
  • Why Ignoring Content Marketing Will Cost You Time and Sales
  • How To Turn Your Marketing Planning for Acquisition From Zero To Hero
  • How To Win Clients And Influence Markets with Key Account Management
  • Turn Your Sales Negotiation Into A High Performing Machine

DIGITAL MARKETING SERIES

CRACKING THE CUSTOMER DECISION JOURNEY CODE

2 full days training workshop

 

The customer decision journey is a time-tested tool for connecting your brand with customers and differentiating your company from the competition. But like any tool, it has evolved with time. Learn how the decision journey has developed, with digital as the catalyst, and why it's more critical than ever to your business. David Ho walks you through the process of creating buyer personas, defining and mapping customer touchpoints, and aligning your marketing message to the customer decision journey. This framework will help you create customer-focused, integrated campaigns and experiences by connecting your brand with customers at their most influential points throughout their decision journey.

 

Topics include:

  • How the decision journey has evolved
  • Defining and using buyer personas
  • Developing insight-driven journey stages
  • Choosing touchpoints strategically
  • Aligning messaging across the brand's touchpoints

For managerial level. Minimum 5 participants, maximum 30 participants per class.

USD 8,500

FAST TRACK YOUR DIGITAL BRAND PLANNING IN 48 HOURS

2 full days training workshop

 

Digital has brought new ad formats into the marketers toolbox, but also created a variety of new ways for brands to engage with their audiences. David Ho will kick start your thinking around the opportunities, and the considerations for creative and measurement. Embrace paid-owned-earned thinking to create campaigns that involve consumers in the conversation. David will provide a handy framework to help structure your thinking.

 

Topics include:

  • How the way consumers now use the web has created new brand building opportunities
  • How ad formats have become content destinations in themselves
  • How social media has facilitated greater opportunities for brands and consumers to connect
  • About creating and utilising communications platforms that engage consumers
  • How to visualise an integrated transmedia campaign so everyone can easily see the big picture, how the dots are joined, and understand the role each touchpoint plays

For managerial level. Minimum 5 participants, maximum 30 participants per class.

USD 8,500

WHY IGNORING CONTENT WILL COST YOU TIME AND SALES

2 full days training workshop

 

Content Marketing has grown so big so fast that not everybody saw it coming. While the world was going gaga after social media marketing, content marketing as a holistic domain slowly took over. Social Media marketing also effectively comes under content, but content also covers blogging, SEO and even video creation to a large extent.

 

With the pace at which things are moving, it is a little tough to exactly say which precise domain of marketing will be most sought after in the time to come, but one thing looks certain- content marketing is here to stay and grow. What a business does with this knowledge may vary from vertical to vertical, but this form of marketing is crucial for most businesses now.

 

Topics include:

  • Understand the fundamentals of content marketing and how it fits into the overall marketing mix
  • Understand the shift in approach from interruptive advertising to branded content
  • Learn to research and understand your audience, and create compelling content to the right target audience at the right time and place
  • Understand the customer decision journey and context to infuse the right content
  • Use world-class frameworks to create your content strategy and plans
  • Learn how to measure the success of your content marketing plans

For managerial level. Minimum 5 participants, maximum 30 participants per class.

USD 8,500

HOW TO TURN YOUR MARKETING PLANNING FOR ACQUISITION FROM ZERO TO HERO

2 full days training workshop

 

The aim of digital acquisition marketing is driving cost-effective conversions whilst demonstrating a measurable return on investment. David Ho helps you to understand the role of acquisition marketing strategy in relation to other business or brand objectives, and how they should always be seen as aiming to complement and support one another as much as possible.

 

David will introduce the simplistic ‘bottom-up’ planning approach which has some fundamental flaws - as does the last click methodology which it employs. David will then guide you through search channel marketing, and bring you up to speed on how SEO and PPC activity plays an essential role within the acquisition planning mix.

 

In the final module, David will also help you to understand the appeal of working with an affiliate network, which can increase efficiency by outsourcing your affiliate strategy to a specialist company. After looking at a couple of examples of the new breed of technology affiliate that’s flooding the marketplace, David will share two fundamental components of acquisition marketing – mobile advertising and conversion optimisation. In addition, how conversion optimisation practice can drastically increase the efficacy of all media channels, and should be considered from the very start of campaign planning in order to maximise ROI.

 

Topics include:

  • Key acquisition marketing approaches
  • How data fuels click-paths which provide insight into consumer behaviours across both the marketing / purchase funnel and media channels
  • The essential KPIs used for measuring acquisition / sales-focused activity
  • The role of search, apps, affiliate partners and other channels in driving acquisition
  • The limitations of cookie based tracking and last click attribution
  • The importance of running cross-channel attribution studies to ensure an efficient media mix
  • The importance of shared-common understanding of what a successful conversion is, and how this may vary across businesses and sectors
  • The balance of focus and investment is required between acquiring new customers and driving repeat business, as well as across desktop and mobile channels

For managerial level. Minimum 5 participants, maximum 30 participants per class.

USD 8,500

Advertising Media Sales Management

HOW TO WIN CLIENTS AND INFLUENCE MARKETS WITH KEY ACCOUNT MANAGEMENT

2 full days training workshop

 

In order to grow and expand, a company must protect its most important asset—its base of loyal customers. Some of these customers require special attention in order to retain them and acquire more business. In this workshop, David Ho shows you how to determine who your key customers are, and a strategy for managing your customers and your organization. David dives into the basics of key account management, explaining what it is, why it's important, and how to tackle the key account management process. He also shares how to select key accounts, develop a key account strategy and measure key account results.

 

Topics include:

  • Understanding key account management
  • Understanding the key account management process
  • Developing criteria for key account status
  • Selecting key accounts
  • Defining a vision, mission, and strategic focus
  • Identifying the key account management task
  • Communicating your strategy
  • Hiring, training, and rewarding key account managers
  • Developing a call plan for key accounts
  • Measuring key account results

For advertising managers from media company, advertising agencies and telecommunication company. Minimum 5 participants, maximum 30 participants per class.

USD 8,500

TURN YOUR SALES NEGOTIATION SKILL INTO A HIGH PERFORMING MACHINE

2 full days training workshop

 

In this workshop, sales professionals and account managers will learn how to negotiate with the best interests of their organization and their customers at heart, by uncovering their own noble purpose. David Ho reveals the surprising truth behind why compromise doesn't work; instead, he explains how to ask questions that reveal information about the buyer—and help you decide when you can negotiate and when you can't. David also identifies common negotiation traps and ways to negotiate that don't just close the sale today, but build longer-term relationships for tomorrow.

 

Topics include:

  • Negotiating with noble purpose
  • Three kinds of sales negotiation
  • Why deals fall apart
  • Spotting and diffusing negotiation traps
  • Asking for their boss
  • Negotiating via email
  • Avoiding renegotiating sales

For advertising managers and executives from media company, advertising agencies and telecommunication company. Minimum 5 participants, maximum 30 participants per class.

USD 8,500

 
 
 
 
 
 

navigator

 

An Asian company for Asia

 

Our company mission is to help individuals and companies in navigating in the sea of change.

Get in Touch

 

We are a global office base in Malaysia.

 

 

Phone: +601 2213 0248

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