Digital transformation is a challenging process.
Which is why to envision and create real value for our partners, all our business solution are molded by a unified framework which is SOSTAC.
The SOSTAC approach is the core of all our training programs and digital transformative consultancy for remarkable transformation.
What is SOSTAC?
SOSTAC (Inspired from PR Smith’s model) is considered as an authoritative Planning and strategy framework amongst businesses of varying sizes, be it a startup or a global organization.
The framework allows us to ask the right questions that are crucial while planning, strategizing or executing any project.
Let’s see some of the intuitive questions we can ask with SOSTAC framework:
How we make use of SOSTAC?
We are going to segregate S-O-S-T-A-C and discuss how we apply these stages to bring value for our clients.
Stage 1. Situation Analysis
While setting out the analysis this stage should provide an overview of your organization – who you are, what you do and how do you interact and addressing internal and external factors impacting the business:
Stage 2. Objectives
Once the above requirements are met its time to focus on the Objectives using the 5S strategy (Sell, Serve, Speak, Save and Sizzle):
1S - Sell – Regarding the transactions that lead to sales & revenue.
2S - Speak – Objectives related to how your business communicates with the customer.
3S - Serve – About adding value to the customer, mostly related to customer service.
4S - Save – Related to cost savings and reducing process time.
5S - Sizzle – It is about building brands repute online.
Once the objectives are defined by 5S’s it’s important to make them measurable and to make them into SMART objectives,
Stage 3. Strategy
Strategy refers to the plan to fulfill the terms that have been set in the objectives.
At this stage should we identify all segments of the market to target?
The effectiveness of the selected strategy is greatly dependent on how aligned it is on the above two stages as well as the field (digital, marketing, automation) the SOSTAC is created.
By identifying all the channels most suited to your business need to craft customized strategies for your business
Stage 4. Tactics
The strategy gets further segmented into Tactics that cover the specific tools of the plan’s digital mix to use and realize the objectives of your digital plan.
To get a clearer idea of the framework till now let’s take a situational example:
"Upon Situational analysis of Australian Sports Camps, it was determined that there was a lot of drop-off traffic from the website. To achieve an overall objective of increasing top-line by 20% in one year, we recommended an inbound strategy to increase the number of lead entry points on the website.
The actual tactics included defining the exact nature of those lead entry points."
A digital transformation strategy involves CRM consulting & development and marketing tactics.
Stage 5. Action
Stage 5 of your digital Transformation planning framework focused on how to bring the plan to life, to make actionable measures.
The action-section covers what needs to be achieved for each of the tactics listed in the previous section of the SOSTAC framework to realize the objectives of your digital marketing plan.
Stage 6. Control
The final stage is to lay out the ways on how to monitor and measure performance based on the objectives set at stage 2.
Once the tactics have been considered then the control section provides the dashboards tailored for each tactic.
All these stages must be in sync with one another to successfully execute a customized SOSTAC for our partner.
The output is a well-defined and documented digital marketing strategy roadmap with effective control measures.
Learn more about the SOSTAC® Digital Marketing Planning Guide.
Learn more about the Digital Marketing Strategy Guide.
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