Our Approach to Digital Transformation

Our Approach to Digital Transformation

The process we adopt to help our business partners navigating in the sea of digital disruption for growth and sustainability in their businesses and career. 

Digital transformation is a challenging process.


Which is why to envision and create real value for our partners, all our business solution are molded by a unified framework which is SOSTAC.


The SOSTAC approach is the core of all our training programs and digital transformative consultancy for remarkable transformation.


What is SOSTAC?


SOSTAC (Inspired from PR Smith’s model) is considered as an authoritative Planning and strategy framework amongst businesses of varying sizes, be it a startup or a global organization.


The framework allows us to ask the right questions that are crucial while planning, strategizing or executing any project.


Let’s see some of the intuitive questions we can ask with SOSTAC framework:

  • Situation Analysis – Where are we now? Understanding the current landscape, bench-marking
  • Objective Setting – Where do we want to be? Setting useful, actionable objectives
  • Strategy – How are we going to achieve these goals? Setting a meaningful strategy
  • Tactics – What are the details of the strategy?
  • Actions – Roles and responsibilities. Who does what?
  • Control – By what time frame to make it happen?


How we make use of SOSTAC?


We are going to segregate S-O-S-T-A-C and discuss how we apply these stages to bring value for our clients.



Stage 1. Situation Analysis


While setting out the analysis this stage should provide an overview of your organization – who you are, what you do and how do you interact and addressing internal and external factors impacting the business:


  • To paint a clear picture of your organization we implement some of the following methods to meet the requirement of this stage:
  • Identifying your digital customers (buyer’s persona) and how do they interact with the brand?
  • SWOT Analysis – what are your organization’s strengths, weaknesses, opportunities, and threats.
  • Competitor analysis – who are your competitors? How do they operate? e.g. price, product, reputation, what are their key differentiators?
  • Digital channels landscape – listing out all the digital channels for your organization and analyzing whether they are performing well or not?
  • Technical Architecture – Developing your digital framework to meet the current market standards and enable seamless consumer’s journey.



Stage 2. Objectives


Once the above requirements are met its time to focus on the Objectives using the 5S strategy (Sell, Serve, Speak, Save and Sizzle):


1S - Sell – Regarding the transactions that lead to sales & revenue.

2S - Speak – Objectives related to how your business communicates with the customer.

3S - Serve – About adding value to the customer, mostly related to customer service.

4S - Save – Related to cost savings and reducing process time.

5S - Sizzle –  It is about building brands repute online.


Once the objectives are defined by 5S’s it’s important to make them measurable and to make them into SMART objectives, 



Stage 3. Strategy


Strategy refers to the plan to fulfill the terms that have been set in the objectives.


At this stage should we identify all segments of the market to target?


The effectiveness of the selected strategy is greatly dependent on how aligned it is on the above two stages as well as the field (digital, marketing, automation) the SOSTAC is created.


By identifying all the channels most suited to your  business need to craft customized strategies for your business



Stage 4. Tactics


The strategy gets further segmented into Tactics that cover the specific tools of the plan’s digital mix to use and realize the objectives of your digital plan. 


To get a clearer idea of the framework till now let’s take a situational example:


"Upon Situational analysis of Australian Sports Camps, it was determined that there was a lot of drop-off traffic from the website. To achieve an overall objective of increasing top-line by 20% in one year, we recommended an inbound strategy to increase the number of lead entry points on the website.

The actual tactics included defining the exact nature of those lead entry points."


A digital transformation strategy involves CRM consulting & development and marketing tactics.



Stage 5. Action


Stage 5 of your digital Transformation planning framework focused on how to bring the plan to life, to make actionable measures.


The action-section covers what needs to be achieved for each of the tactics listed in the previous section of the SOSTAC framework to realize the objectives of your digital marketing plan.



Stage 6. Control


The final stage is to lay out the ways on how to monitor and measure performance based on the objectives set at stage 2.


Once the tactics have been considered then the control section provides the dashboards tailored for each tactic.


All these stages must be in sync with one another to successfully execute a customized SOSTAC for our partner.






The output is a well-defined and documented digital marketing strategy roadmap with effective control measures. 


Learn more about the SOSTAC® Digital Marketing Planning Guide.


Learn more about the Digital Marketing Strategy Guide.

navigator


An Asian company for Asia


Our company mission is to help individuals and companies in navigating in the sea of change - digital disruption.

Get in Touch


We are a global office base in Malaysia.


Email: ask@navigatorasia.net


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