Do you want to know where you most need to improve your digital marketing?
With so many great opportunities for deploying digital marketing, it can be difficult to know which to prioritize. In larger businesses, you will need to justify your plans to colleagues by showing clear priorities.
Start here by reviewing your digital marketing activities against best practices defined in the RACE Planning system.
To use the spreadsheet, simply score your digital capability on a scale of 1 to 5 using the drop-down selection of options and a Radar diagram will be automatically created to summarise areas needing improvement.
This audit process can be completed quickly by a manager reviewing current weaknesses in digital marketing for a business to show the gaps and what needs to be improved.
This audit spreadsheet can be applied to different types of businesses and roles:
The 40 questions are grouped to assess capabilities across the RACE planning framework of online marketing activities to manage:
For each question and answers, recommendations links give an index of key resources you can follow-up on to improve your digital capabilities.
If you are interested to get a preview of this Digital Marketing Strategy Audit Spreadsheet, please contact us here.
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