Audit Digital Marketing Strategy

Digital Marketing Strategy Audit

Score and benchmark your digital marketing capabilities and prioritize improvements using our practical healthcheck audit

Do you want to know where you most need to improve your digital marketing?

With so many great opportunities for deploying digital marketing, it can be difficult to know which to prioritize. In larger businesses, you will need to justify your plans to colleagues by showing clear priorities.

Start here by reviewing your digital marketing activities against best practices defined in the RACE Planning system.

To use the spreadsheet, simply score your digital capability on a scale of 1 to 5 using the drop-down selection of options and a Radar diagram will be automatically created to summarise areas needing improvement.

This audit process can be completed quickly by a manager reviewing current weaknesses in digital marketing for a business to show the gaps and what needs to be improved.

This audit spreadsheet can be applied to different types of businesses and roles:

  • Company directors and marketing managers – identify priorities you can direct your team and agencies to work on
  • Digital marketing managers – create a prioritized roadmap of digital marketing activities and review actions as a checklist
  • Agencies and consultants – use it to compare against and improve your own marketing audits and recommendations to clients

The 40 questions are grouped to assess capabilities across the RACE planning framework of online marketing activities to manage:

  • Plan – shows what needs to be included in a digital plan.
  • Reach – techniques to grow your audience and increase targeted traffic on your website
  • Act and Convert – improve multichannel customer journeys and content marketing to increase conversion.
  • Engage – approaches to increase the long-term value of customers through social media, email and website improvements.

For each question and answers, recommendations links give an index of key resources you can follow-up on to improve your digital capabilities.

If you are interested to get a preview of this Digital Marketing Strategy Audit Spreadsheet, please contact us here.


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