Many research shows that despite the tools available, the majority of businesses aren't active in running structured tests on their websites, aimed at increasing leads and sales.
With this guide, we’re looking to encourage more businesses to step up their testing activities at higher capability levels and develop more sophisticated continuous, optimization programs.
What is CRO?
In the guide, we define CRO as:
"The process of seeking to improve the commercial returns from websites using a series of structured tests and improvements"
The original name was 'Structured Testing and Optimization'" since it's about increasing revenue and profitability of a site that is the true focus, but marketers prefer to use this term CRO.
Who is the CRO guide for?
This guide is aimed at anybody looking to understand more about the process of structured testing and how to set up a process and select tools to run structured tests or use it more effectively. It will help:
The structured testing approach recommended is widely applicable across business categories ranging from FMCG to B2B, e-commerce to not for profit.
The guide includes:
If you are interested to get a preview of this Website Optimisation Guide, please contact us here.
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