A customer persona is an essential online branding and conversion tool that helps businesses create more customer-centric, less product or company-centric web experiences.
As we talk to marketers when training and consulting, we’re surprised how many companies and their agencies are still not applying this technique.
It tends to be a "big business" approach, but we think the approach can and should be used on a more DIY approach in smaller businesses too.
This guide aims to inspire more use of the techniques by showing good practices, examples, what to watch for and where to find out more.
The guide has also been bundled with a template so creating your own personas as is easy as filling out each box with the relevant information.
Together, they help agencies and consultants improve their use of design personas, and also enable companies to specify their business requirements from personas when using internal or external resources.
Who are the guide and templates for?
This template will be useful for both agency and client-side marketers to help them create compelling customer personas for their marketing plans. The template has been designed to be particularly useful for:
Sector examples covered by this guide include:
The persona guide uses the following structure:
What does the persona template include?
Our persona template is structured into the following Excel tabs:
Latest updates as of 21st March 2019
If you are interested to get a preview of this Customer Persona Guide and Templates, please contact us here.
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