Email Marketing Strategy Guide

Email Marketing Strategy Guide

Learn how to get more from your email marketing

Email marketing is still a major communications channel and source of sales for businesses across many sectors.

Yet, many of these sales are from newsletters and campaign emails since many businesses don't have an email communications strategy exploiting the power of marketing automation.

This comprehensive guide shows you how to take your email marketing strategy to the next level, covering a lot more than tips to improve your creative and copy.

It helps email marketers create a strategic approach to email marketing by using the best communications strategy, targeting and marketing automation to maximize returns from their CRM databases.

This guide shows you how to take your email marketing strategy to the next level:

  • Workbook format makes it quick to review and decide on the changes you need to make to your email marketing to get better results

  • Covers both email communications strategy of relevance, targeting, and timing and practical advice on how to improve your email creative

  • Written by respected email marketing experts Dave Chaffey, Jordie van Rijn, and Tim Watson. 

The seven steps covered are:

  • An introduction to email marketing
  • Step 1: Prioritize your email marketing efforts with the critical factors
  • Step 2: Set your goals and build your list for email marketing
  • Step 3: Defining your email marketing proposition
  • Step 4: Segmentation and targeting
  • Step 5: Defining an integrated view on RFM and email frequency
  • Step 6: Creating effective email templates and creative
  • Step 7: Test, learn and refine to increase email effectiveness

This guide is for everyone involved with crafting email marketing strategies to improve the effectiveness and efficiency of their email marketing including:

  • Marketing managers, digital marketing and e-commerce managers
  • Email marketing and CRM specialists including CRM managers and email marketing managers and execs

If you are interested to get a preview of this Email Marketing Strategy Guide, please contact us here.


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