Influencer Outreach Guide

Influencer Outreach Guide

How to convert brand influencers into brand advocates using social media

Engaging influencers is now a key marketing tactic to expand your reach and awareness through integrating with your content marketing, social media and SEO activities.

This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more.

This Influencer Outreach Guide shows you:

  • The key ingredients of creating an effective Influencer Relationship Management (IRM) program
  • How to use to find and monitor influencers using social media
  • How influencer relations are regulated
  • Free tools to identify the most influential
  • How to use the features of Twitter and LinkedIn to help you find and monitor influencers
  • How to develop processes to engage influencers and convert them into social media advocates who share your content
  • The legal requirements of using influencer marketing and how advocacy is shown when making influencer recommendations in social networks

This practical guide is aimed at these audiences:

  • Marketing managers looking to set up effective influencer relationship marketing (IRM) strategies
  • PR professionals looking to better understand influencer marketing and improve their outreach techniques
  • CMOs looking to learn more about influencer marketing and how it can benefit their business
  • SEO professionals looking to improve their outreach techniques

The guide covers these areas:

  • Introduction to the principles of Influencer Relationship Management (IRM)
  • The different types of influencers
  • How to identify and monitor influencers using Twitter and LinkedIn
  • Influencer marketing regulations
  • Tools for researching and monitoring influencers
  • Engaging with influencers and converting them into brand advocates
  • Planning content updates to influencers
  • Case studies

If you are interested to get a preview of this Influencer Outreach Guide, please contact us here.


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