Although digital channels have been called the most measurable ever, they introduce a whole range of new goals and measures that can make setting objectives and reviewing performance difficult if you’re new to it.
This is why we cover objective setting in more depth in this guide specifically for managers grappling with this option who are looking to get more from online channels.
This is an entire guide devoted to goal setting and getting results for digital marketing since we believe it’s essential to getting the most from digital channels.
Without goals you’re directionless and a lot less likely to achieve commercial success.
Through setting specific targets for your online marketing and creating dashboards, you can review and adjust your progress against targets.
Without goals in place, you can still do digital marketing for sure, but chances are, you are not making the most of the opportunities and you’ll almost certainly be wasting your time and money.
The 7 steps covered in this guide are:
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