How do you approach planning for a marketing campaign?
Perhaps you have a ‘tried and trusted’, structured process to create and run marketing campaigns which are now dated given developments in digital marketing. Perhaps you use a more ad hoc approach depending on what you’re looking to achieve in a campaign, reusing approaches from previous campaign plans.
We find the approach used varies a lot depending on the culture and structure of the business we’re working with. It also depends on how well businesses have updated their marketing campaign process to integrate modern, inbound marketing campaign techniques like digital marketing and content marketing into their campaigns.
Whichever approach you currently use, the aim of this guide is similar – it’s to enable our clients to review and refresh their existing approach in order to develop a more structured process which integrates the latest digital marketing techniques better.
This guide and the companion Campaign planning template (Word) are designed to enable our clients to review and refresh their existing approach to campaign planning in order to develop a more structured process which integrates the latest digital marketing techniques better.
This guide is for you if you're looking to review and improve your approach for integrated campaign planning including:
The campaign planning guide is structured around these recommended stages for creating marketing campaigns and these key questions:
If you are interested to get a preview of this Marketing campaign planning Guide, please contact us here.
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