B2B Marketing Automation Best Practice Guide

B2B Marketing Automation Best Practices Guide

10 essential features of B2B Marketing Automation

As a marketer working in business-to-business (B2B) marketing, you want to increase leads and sales, understand your business audiences, serve relevant communications, and create a compelling experience across different customer touchpoints between your brand and audience. 


This is a huge challenge, particularly in B2B because there is a range of audiences and touchpoints. At the same time, your resources are limited and you are under pressure to increase marketing qualified leads and repeat business.


Today, an increasing number of B2B marketers are turning to Marketing Automation as an approach to manage and improve complex communications across multiple touchpoints. Yet many businesses are not using the full capabilities made possible by Marketing Automation to boost the volume and value of their leads.


This briefing guide shows the benefits that are possible with marketing automation and the 10 essential requirements you should consider when selecting or updating a Marketing Automation solution.


This guide for B2B marketers will help you review your requirements for marketing automation and select the best vendor. It covers:


  • An introduction to the business benefits of Marketing Automation for B2B marketing showing what many businesses are currently missing out on
  • A summary of the 10 key features of Marketing Automation
  • Tips and recommendations on best practice for implementation
  • What to watch for when selecting a B2B Marketing Automation system


This guide has been written for all members of B2B marketing teams, as well as managers who want more information about how Marketing Automation can be implemented in their work. Roles that will benefit from this guide include:


  • Marketing directors and managers
  • Inbound marketing managers
  • Account directors


Latest updates as of 10th September 2019

  • Automation capability benchmark added
  • Updated research on the adoption of automation
  • New frameworks for designing content, targeting and contact strategies added
  • Using AI and machine learning automation added



If you are interested to get a preview of this B2B Marketing Automation Best Practices Guide, please contact us here.

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