B2C Marketing Automation Best Practices Guide

B2C Marketing Automation Best Practices Guide

A guide on success factors for implementing Marketing Automation in business-to-consumer companies

Marketing Automation is a relatively new category of marketing technology that combines lead capture, lead scoring, CRM, email marketing, personalisation, retargeting and analytics.

This guide explains exciting opportunities to deliver more relevant and timely communications to prospects which nurture leads and boost response through the lifecycle.

This guide to Marketing Automation best practices for consumer markets will help you review your requirements for marketing automation, select the best vendor and create your new and improved lead generation and nurturing programme.

This guide will help you review the requirements of your options for a marketing automation programme, plan and implement improvements to best practices and select the best vendor to meet these requirements by answering these questions:

  • What is marketing automation?
  • What are the commercial benefits B2C marketers gain from marketing automation that they can use for making the business case?
  • What are the best practices across 10 key techniques of marketing automation?
  • How can we score leads of consumer propensity to buy?
  • How should we nurture our leads to convert more to a sale?
  • Which criteria should I use to select the best marketing automation vendor?

This guide is aimed at consumer marketers in businesses with relatively high value or high products or services where extended purchase timeframes can be supported by lead capture and nurturing during the buying process. Examples include:

  • Automotive
  • Travel
  • Financial services
  • Healthcare services
  • Higher education
  • Professional services
  • Retail (high value and luxury)

If you are interested to get a preview of this B2C Marketing Automation Best Practices Guide, please contact us here.


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