Essential Digital Marketing Tools

Essential Digital Marketing Tools

Recommended tools for audience insight and managing digital marketing

This free guide gives you a preview of the 30 categories of digital marketing tools you should be using for your marketing.

We offer a full (200+ page) Marketing Technology Selection Tools Guide for our clients, however, this free guide will give you a taster of the 30 categories and 150 tools which are most popular.

This guide has been made for marketers of all levels, from managers and major stakeholders who need to find big-picture solutions and improve internal processes to marketing executives who will be using the tools on a daily basis.

This guide presents the tools we recommend you use, it contains our updated Essential Tools wheel.

This is a sample of the Marketing Technology Selection Guide for our clients which contains hundreds of recommendations across more than 30 categories, with full breakdowns on cost, features and much more.

Rather than simply categorising tools, these tools are grouped across the RACE Digital Marketing Strategy Planning framework for managing digital marketing so you can review where you could make better use of the tools across the customer lifecycle.

You can preview the full 200+ page guide here.  The full guide:

  • Explains the 30 categories
  • Gives recommendations on the top 5 tools in each category
  • Provides a separate tool for auditing your martech stack
  • Recommends a process of martech selection

If you are interested to get your FREE Essential digital marketing tools Guide, please contact us here.


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