Playbook for Social Media Marketing

Social Media Marketing Strategy Playbook

A practical checklist to review and improve your returns from social media marketing

How will the playbook help me and my business?

We believe that you need to plan to get the most from social media marketing.

Our social media planning checklist will help you review your current approach to social media and manage your organic social media updates as well as paid social advertising in a more effective manner.

We cover strategy and tactics in much more detail in our other guides on each social network, but this playbook gives you a top-level view of the key activities you should focus on.

Today many companies are using social media tactics by posting updates to Facebook, Instagram, LinkedIn, Twitter and YouTube.

But to make the most of the fantastic opportunity of social media and manage the threats, a plan will help you build a communications strategy, content strategy, and editorial plan so that your social communications give you the results you need.

This playbook shows you:

  • What needs to go into your social media plan
  • Setting objectives and measuring social media marketing
  • Social media governance including reputation management
  • How to create an effective content strategy to engage your audience with organic and paid ads
  • How to integrate social media with your website and other digital channels
  • Practical issues to manage for using all the core social networks
  • Tools to track and manage social media marketing

Who is this playbook for?

This playbook is for marketers responsible for integrating a brand's social media communications, typically as part of other communications. These include:

  • Marketing director, VP of Marketing, CMO and marketing manager
  • Digital marketing or Ecommerce manager
  • Social media marketing manager

What does social media marketing playbook cover?

Our checklist will help you review your approach to managing social media with checklist questions in these 7 key areas:

  • Step 1 Review your social media marketing capabilities and set goals
  • Step 2 Devise your social media strategy (organic and paid ads)
  • Step 3 Set up / update your social media listening
  • Step 4 Define content and engagement strategy
  • Step 5 Define social media communications strategy
  • Step 6 Improve your approach for the main social networks
  • Step 7 Evaluation, tracking and optimization

If you are interested to get a copy of this Social Media Marketing Strategy Playbook, please contact us here.


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