SOSTAC® Digital Marketing Planning Guide

SOSTAC® Digital Marketing Planning Guide

PR Smith's SOSTAC® guide to your perfect digital marketing plan

Knowing where to start can be the toughest part when creating a digital marketing plan or a wider-scope marketing plan for the first time.


By using PR Smiths' SOSTAC® model you will have a clear structure that makes it quicker and easier to create the plan.


More importantly, the beauty of the SOSTAC® structure is that when you present your plan to colleagues or clients, they will just get it.


But, don't just take our word for it.


The Chartered Institute of Marketing centenary poll voted SOSTAC®  in the Top 3 Business Models worldwide.


It's an established technique developed through the 1990s by PR Smith for structuring business and marketing communications plans, here adapted by its author specifically for creating a digital marketing plan.


This planning framework is a superb tool for creating and communicating plans with clarity.


That’s all types of plans from business plans, through marketing plans to digital marketing plans.


It works across all of these since everyone who sees a plan structured using SOSTAC® ‘just gets it’ and can quickly move to discuss how best to improve the plan.


SOSTAC® is really useful for structuring plans and here is a guide that applies to online marketing planning.


This planning guide is naturally structured around SOSTAC®:


  • Introduction – Why and how to use SOSTAC®
  • Situation Analysis
  • Objectives
  • Strategy
  • Tactics
  • Actions
  • Control
  • Appendices
  • References
  • A Final Word

In each section of the guide, there are explanations, examples, tools, and checklists to help you learn how to apply it.



If you are interested to get a preview of this SOSTAC® Digital Marketing Planning Guide, please contact us here.

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