This spreadsheet includes a worksheet for startup businesses to develop their revenue model based on Cost-per-click (CPC, cost-per-thousand (CPM) or affiliate advertising models and it can be applied to eCommerce, B2B lead generation and media sites.
It also has three other worksheets for calculating the increase in leads and sales you can get from investing in conversion rate optimization (AB testing) and other digital initiatives.
The spreadsheet shows you how to:
This spreadsheet is aimed at helping:
The template includes 4 separate worksheets:
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