Whether it calls for drastic changes or some simple and straightforward tweaks, a customized digital marketing plan brings companies and organizations one step closer to meeting their goals for growth.
Since every company is unique and at different stages in the process, no digital marketing strategy is one-size-fits-all.
How a business approaches the creation of this plan and what questions they ask themselves, however, can be a bit more universal.
By helping businesses, entrepreneurs, and nonprofit organizations decide on next steps and understand the meaning behind the action, we have helped them unlock their potential for greater reach, more success in carrying out their vision, and long-term viability.
The goal of these materials is to help you learn valuable skills and to assist you in putting together a professional digital marketing strategy.
We are always looking to improve our training materials, so please feel free to share any feedback about how we can make this content better.
This Toolkit is designed for anyone with beginner to intermediate digital marketing experience who is interested in levelling up their skillset.
It is most effective if you are able to immediately apply what you are learning to the active development of a digital marketing strategy for a real business.
Whether you are working on marketing for a startup or an established business, the Toolkit can help you learn new skills and develop your plan.
If you are currently unemployed or you don’t work for a business that needs a digital marketing strategy, then you can either make up a business idea or use the business of a family or friend.
The Toolkit is most effective for businesses and organizations that are already in business but need additional support to level up their digital marketing strategy and plan.
The Toolkit is broken down into four main sections,
The Toolkit contains several types of content, including:
Our company mission is to help individuals and companies in navigating in the sea of change - digital disruption.
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