Potential Applications for Content Branding Guide

Content Branding Guide

Potential Applications for the Content Branding Guide at Every stage of the Digital Marketing Process

Research


The number of potential keywords and opportunities for attracting organic traffic from search engines is staggering.


Data produced from highly targeted research will reveal the overlap between your areas of expertise and search engine demand (i.e. questions about what you do and how it can help potential customers solve their own challenges).


Your Content Branding Guide can be used by keyword researchers to help you hone in on the opportunities that make sense for your brand and your audiences and have the greatest potential for making an ROI.


You’ll get insight into which topics will be worth the investment of time and resources for your website to become an authority on.



Brainstorming


Creators and strategists can use Content Branding Guide as a starting point for brainstorming sessions.


Your Content Branding Guide inspires new ideas on topics that your core audiences are more likely to engage with and share across digital channels.



Strategy


A strategist can use the Content Branding Guide and the research it produces to create a tactical, step-by-step plan tailored for your goals, audiences, and channels.



Content Creation


If you are working with a digital marketing agency or a team of freelance writers and designers, it is especially critical to have a solid sense of your brand’s:


  • Voice and tone
  • Audiences
  • Key messages
  • Calls to action
  • Point of view


Having a Content Branding Guide that codifies your brand’s approach to digital storytelling will make it easy for any strategist or creator to learn how to create digital content that tells your brand story in a consistent way that speaks directly to your target audiences.


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