We believe creating engaging content is one of the most powerful online marketing techniques available today since it fuels many inbound marketing techniques:
A content marketing strategy has the benefit that it doesn’t seek to improve one channel in isolation — which is the case if you have separate SEO, social media, email marketing or company website ‘strategies'.
Instead, it gives a multi-channel life-cycle engagement strategy, unifying all your digital marketing communications to support customer acquisition, retention, and growth goals.
A coherent content marketing plan will reduce the need for separate plans for individual digital marketing activities.
Yet our research shows that less than half of businesses have a content marketing strategy, meaning they're missing out on the opportunity to plan, manage, and optimize their content marketing.
This training program shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen:
The content marketing strategy training program has been designed to be useful for those using content marketing to fulfill all manner of digital marketing objectives, such as SEO, CRO, and social media marketing.
It will be highly useful for those working in a number of marketing roles, including:
The 7 steps covered in this guide are:
If you are interested in this Content marketing strategy training program, please contact David Ho here.
If you are interested to purchase and download the full training notes of this training program, please click here.
Our company mission is to help individuals and companies in navigating in the sea of change - digital disruption.
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