Evaluating Content Marketing ROI

Evaluating Content Marketing ROI

A training workshop to measuring, evaluating and reporting your content marketing performance

This workshop is aimed at helping you improve your confidence in the value of content marketing by stepping you through a range of techniques to help marketers evaluate and prove their content effectiveness.


These techniques will help you to prove to your colleagues or clients which content types and distribution techniques are most effective.


How can this workshop help me evaluate Content Marketing?


According to the Content Marketing Institute (CMI), which publishes a yearly summary on the state of content marketing, as many as 90% of marketers are experimenting with content marketing, yet fewer than 50 percent of marketers feel confident in the effectiveness of their content marketing.


This guide is aimed at helping you improve your confidence in the value of content marketing by stepping you through a range of techniques to help marketers evaluate and prove their content effectiveness.


These techniques will help you to prove to your colleagues or clients which content types and distribution techniques are most effective.


Who is the Evaluating Content Marketing ROI workshop for?

  • Marketing Managers, looking to assess the value of their content marketing spend.
  • Content Marketing Managers, looking to justify their department’s budget and prove ROI to higher-ups.
  • CMOs, looking to analyze the role of content marketing in their marketing mix, and tweak budgets according to ROI generated.
  • Consultants, looking to prove ROI from content to a client.
  • Agencies, looking to prove the ROI of a campaign to a client.


If you are interested in this Evaluating Content Marketing ROI training workshop, please contact David Ho here.


If you are interested to purchase and download the full training notes of this workshop, please click here.

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