Improve SEO through Analytics

Improve SEO through Analytics

Everyone uses Google Analytics, but hardly anyone knows how to use it to improve SEO.

This isn’t surprising.

Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for beginners.

But it doesn’t have to feel this way. You just need to know what data to look at, how to interpret it, and then take action.

In this e-learning course, we’ll go through 7 actionable ways to use Google Analytics to improve SEO and cover some common mistakes to avoid.

Step 1: Audit & Set Goals of your Search Engine Optimisation

  • Set Goals for SEO
  • Define target keyword list & audit effectiveness
  • Benchmark SEO against competitors

Step 2: Technical SEO - Content Indexing

  • Improve indexing of text content
  • Improve visibility of mobile content
  • Improve Schema - Structured data markup
  • Improve local SEO
  • Improve indexing of non-text content
  • Improve international SEO

Step 3: On-Page SEO

  • On-Page Search Engine Optimisation

Step 4: Create Awesome Content for SEO

  • Content Marketing for SEO
  • Improve Landing pages for SEO

Step 5: Gain Quality Links

  • Gain Quality Links through Content Marketing

Step 6: Refine Internal Linking

  • Review 8 techniques to improve internal linking

Step 7: Improve SEO through Analytics

  • Reviewing SEO from the traffic sources reports
  • Review SEO using Google Analytics Segments
  • Reviewing SEO effectiveness at routing visitors to the right page

If you are interested in this "Improve SEO through Analytics" workshop, please contact David Ho here.


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