It's difficult to get the right balance on a website between the visual design, user experience, content, marketing persuasion and SEO.
Many businesses fail since they don't use a balanced approach, creating an experience which fails many visitors and fails to generate the leads and sales it could.
This training course helps you to get the balance right, through explaining many inspiring examples of best practices from different sectors including B2B, retail e-commerce, travel and financial services.
All touchpoints on the customer journey are covered from home page, category and product pages, utility pages, forms and checkout. We also show how to review and improve performance using your Google Analytics and surveying customers.
This course shows you:
Who is the training course for?
This course is designed to help anyone charged with boosting results from a website. Its primary focus is conversion rate optimization, so it will be most useful to ecommerce marketers who convert their customers on site. However, it does have sections designed to be useful to those who convert their customers offline. It’s designed specifically for:
How is this training course structured?
The seven steps are:
If you are interested in this "Improving results from your website" training course, please contact David Ho here.
If you are interested to purchase and download the full training notes of this training course, please click here.
Our company mission is to help individuals and companies in navigating in the sea of change - digital disruption.
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