Improving results from your website

Improving results from your website

Use a structured review to increase leads, sales and satisfaction from your site

It's difficult to get the right balance on a website between the visual design, user experience, content, marketing persuasion and SEO.

Many businesses fail since they don't use a balanced approach, creating an experience which fails many visitors and fails to generate the leads and sales it could.

This training course helps you to get the balance right, through explaining many inspiring examples of best practices from different sectors including B2B, retail e-commerce, travel and financial services.

All touchpoints on the customer journey are covered from home page, category and product pages, utility pages, forms and checkout. We also show how to review and improve performance using your Google Analytics and surveying customers.

This course shows you:

  • How to improve your website design, messaging and content to get better results
  • How to audit your site, using an expert review to identify quick wins and other improvements
  • Changes to consider for your home page and other key pages to increase conversion
  • The best way to get your message across
  • How to use Google Analytics to increase leads and sales from your site
  • Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.

Who is the training course for?

This course is designed to help anyone charged with boosting results from a website. Its primary focus is conversion rate optimization, so it will be most useful to ecommerce marketers who convert their customers on site. However, it does have sections designed to be useful to those who convert their customers offline. It’s designed specifically for:

  • Ecommerce marketers looking to improve conversion rate
  • CRO consultants
  • B2B marketers, especially those that convert their leads on-site.
  • Small business owners who manage their website and need to increase the number of leads or conversions.

How is this training course structured?

The seven steps are:

  • Step 1: What do we want our site to deliver?
  • Step 2: Making your site customer-centric
  • Step 3: Improving user journeys
  • Step 4: Improving your home page
  • Step 5: Improving category and product pages
  • Step 6: Improving checkout and on-site lead forms
  • Step 7: Site optimization using Google Analytics

If you are interested in this "Improving results from your website" training course, please contact David Ho here.

If you are interested to purchase and download the full training notes of this training course, please click here.


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