Marketing budget spreadsheet template

Marketing budget spreadsheet template

An integrated marketing budget spreadsheet for annual planning and monthly monitoring

How will this template help me and my business?

Running successful marketing combining both online and offline channels to reach and influence your audience requires excellent planning. Budgeting is a key part of this to ensure you're investing in the right marketing activities to get the biggest possible impact. Failing to model costs and track spend against target will mean you're 'marketing in the dark' and will be unable to be flexible during the year or campaign.

Getting budgeting right isn't easy since you have to devise the right set of activities to track spend in and group them in such a way you can see the big picture.

This set of spreadsheets will help you create a well thought out budget and track your spend across the year. It can also serve as a checklist to ensure you've considered and planned for all the key channels and media available to you.

Of course, there are other free budgeting spreadsheets available online, but they're often too simple to reflect the reality of running modern marketing activities AND they haven't been created by marketing professionals.

This budgeting spreadsheet template has been created to provide a comprehensive checklist of modern marketing activities you need to budget for including managing digital experiences (mobile and web), content marketing and traditional offline channels.

Who is this template for?

A budget tracker is a key planning tool in the armoury of marketers, be it for a small start-up business or a large multi-national.

We have designed this budget template to be suitable for startups, small and medium businesses looking to refine their budgeting processes as they expand to include a comprehensive range of investment categories for Modern marketing including both online and offline channels.

It could also be suitable for larger businesses to review your approach. It has been used in all these situations for different types of businesses by the author. You can use it for setting up a budget 'from scratch' or for reviewing your budget categories you have created for the year ahead - to avoid any 'nasty surprises' and embarrassing conversations in the year ahead with your boss or finance director.

How is the template structured?

The budget template contains a readme to explain how the budgeting process works, and 8 different spreadsheet templates, each an Excel worksheet:

  • Budget summary and monthly budget tracker
    • Acquisition media spend
      • Creative and studio spend
        • Content marketing and SEO activities
          • Research, insights and tools investment
            • Team or staff costs
              • Website & Infrastruture costs

                If you are interested to purchase and download the Marketing budget spreadsheet template, please click here.


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