An SEO gap analysis helps you review your "market share of consumer searches" by comparing the number of searches performed for the keywords you are targeting against the actual number of visitors you get to your site through natural search in the organic search engine listings.
Where there is a high demand for products or searches indicated by the number of searches, but you have a relatively low share of visits to your site from natural search this is a gap that you need to understand and review SEO techniques to increase visits.
When consulting with businesses we have found that many businesses have a poor target keyword list which is either not detailed enough or poorly structured.
This spreadsheet will show you how to create a comprehensive target keyword report and review performance to identify new SEO and content marketing strategies.
What does the SEO gap analysis template include?
SEO practitioners who work regularly on keyword analysis will likely have their own Google Docs or spreadsheet for this, but we provide this spreadsheet to save our client time and to explore data in more depth than possible in Google Analytics since it uses a fairly advanced Excel VLOOKUP() functions to search for keywords across a list and a conditional wildcard SUMIF() function which occasional Excel users may not be familiar with.
So if you don't know these techniques, you will learn about these two.
Who is this template for?
This gap analysis approach is highly relevant and applicable to financial services, retail and travel sectors and it’s a great way to review where your SEO is poor and how to tap into new opportunities.
This keywords template will let you review the keyword strategy for your business or your clients.
It’s designed to be practical and actionable – It will help identify ‘quick wins’ to boost traffic, and help you build a stronger keyword strategy for consistently better SEO results.
It’s specially designed for:
If you are interested to purchase and download the SEO gap analysis Excel template, please click here.
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