Social Media Marketing Strategy

Social Media Marketing Strategy

Create a plan to manage social media marketing to support your commercial goals

Today, many companies are using social media tactically by posting updates to Facebook, Instagram, LinkedIn, and Twitter.


However, few companies have a social media strategy that helps them use social media to support their business goals.


Social media works best when it's part of an integrated e-communications strategy where it works in conjunction with search, email, and content marketing.


This social media strategy training program will help you create an integrated social media marketing strategy that shows you how to increase engagement to boost leads and sales using social networks.


This social media strategy course shows you:


  • How to set goals for ROI and performance from social media marketing
  • How to create an integrated social media marketing strategy
  • The tools and techniques to start a social listening program
  • Social media governance including reputation management and social media support
  • Practical 'how-to' advice on getting more from Facebook, LinkedIn, Twitter, and YouTube


This course is for anyone who believes they need a more strategic approach to social media by better aligning their social media strategy with their marketing goals. Typical users include:


  • Marketing managers and digital marketing managers
  • Social media marketing managers and execs


Our training program is structured around PR Smith’s SOSTAC® Planning System to help you rapidly create or review a social media strategy in these seven steps:


  • Step 1: Benchmark and set business goals for your social media strategy
  • Step 2: Create your social media strategy
  • Step 3: Social listening and online reputation management
  • Step 4: Define content and engagement strategy
  • Step 5: Define communications strategy
  • Step 6: Define approaches for the core social media platforms
  • Step 7: Social media optimization (SMO)



    If you are interested in this "Social Media Marketing Strategy" training program, please contact David Ho here.


    If you are interested to purchase and download the full training notes of this training program, please click here.

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