Your customers and prospects are sharing much about what's going on in their lives publicly on social media—from their favorite hiking spots to their latest professional moves. As a salesperson, this information can help you do your job better, but getting started can seem overwhelming.
In this course below, David Ho explains the basics of social selling and shares how leveraging your social network can help you more effectively target, understand, and engage with prospects. Along with showing how to cultivate your online professional brand, David shares techniques for growing your network, building relationships with prospects, and measuring your social selling success.
WHY IS SOCIAL SELLING IS IMPORTANT TO YOUR BUSINESS?
Social selling has become the most effective sales technique and experts increasingly give more importance to their strategies because applying it in a precise manner, reinforces the entire sales process. The three basic rules to establish good social selling are:
Create a professional online brand
Target and find the right buyers
Understand what your buyers values
Engage in a personalized way
Making social selling a success
Learn how to create webpages, social pages, and do social posting that drive sales leads.
Learn how to set-up Facebook (B2C) and LinkedIn (B2B) advertising campaigns.
*For Malaysian companies only.
** For other countries besides Malaysia, this course fee is subject to your local Government Tax Law.
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