Social Selling Masterclass 2020

SOCIAL SELLING MASTERCLASS


Your customers and prospects are sharing much about what's going on in their lives publicly on social media—from their favorite hiking spots to their latest professional moves. As a salesperson, this information can help you do your job better, but getting started can seem overwhelming.


In this course below, David Ho explains the basics of social selling and shares how leveraging your social network can help you more effectively target, understand, and engage with prospects. Along with showing how to cultivate your online professional brand, David shares techniques for growing your network, building relationships with prospects, and measuring your social selling success.

WHY IS SOCIAL SELLING IS IMPORTANT TO YOUR BUSINESS?


Social selling has become the most effective sales technique and experts increasingly give more importance to their strategies because applying it in a precise manner, reinforces the entire sales process. The three basic rules to establish good social selling are: 


  1. Detect how your target audience is and where it is located. Social selling offers the possibility of making yourself know and reaching contacts that were impossible to achieve with traditional prospection. 
  2. Share quality content. Once the platforms in which we must be present have been identified, it is important to optimize the different social profiles through coherent, emotional messages and focused on sales conversion and customer loyalty. Good social selling required the implementation of content marketing, communication, and branding strategies that allow us to approach clients or prospects with quality content that arouses interest.
  3. Regularity in publications and responses. The purpose of social selling is to go beyond direct sales. We have to get them to see us as an expert in the sector, rely on us as reference for any issues that may arise, and through the different social profiles, we encourage conversations that establish a relationship of trust in the long term. The connection of brands with our customers through different social networks also allows us to increase customer knowledge, accompany them in their purchase and offer them customized solutions.

LEARNING OUTCOME




  • Recall three characteristics of a customer-centric profile.
  • Learn the steps needed to build a customer-centric profile.
  • Identify three strategies for becoming a thought leader on social media.
  • Discover strategies for positioning yourself as a thought leader in your industry on social media.
  • Recognise the two types of buyer intent indicated by social data.
  • Recognise the different signals of buyer intent on social media.
  • Learn how to create webpages, social pages and social posting that drive sales leads.
  • Learn how to set-up a Facebook and Linkedin Ad campaigns (B2C and B2B marketing)


SOCIAL SELLING MODULES

MODULE 1

Create a professional online brand


MODULE 2

Target and find the right buyers


MODULE 3

Understand what your buyers values


MODULE 4

Engage in a personalized way


MODULE 5

Making social selling a success


MODULE 6

Learn how to create webpages, social pages, and do social posting that drive sales leads.


MODULE 7

Learn how to set-up Facebook (B2C) and LinkedIn (B2B) advertising campaigns.


COURSE FEE:

  • RM3,180/per participant for a 2-days public training program.
  • HRDF claimable* up to RM3,000 per person for a Public Training program.
  • A Training Manual (ppt copy) for each participant
  • Learn freemium and insightful online tools 
  • Certificate of participation
  • Three meals and a fantastic learning environment


*For Malaysian companies only.

** For other countries besides Malaysia, this course fee is subject to your local Government Tax Law.


TRAINING VENUE:

  • Level 9, iSpace, Plaza VADS, TTDI, Kuala Lumpur
  • If you are from another city, please contact us here.

navigator


An Asian company for Asia


Our company mission is to help individuals and companies in navigating in the sea of change - digital disruption.

Get in Touch


We are a global office base in Malaysia.


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