Successful Personal Branding in LinkedIn

Successful Personal Branding in Linkedin

20 April 2020

Why Use LinkedIn for Your Personal Brand?

When it comes to brand awareness and promotion, no other social media network can hold a candle to LinkedIn.

Consider some facts about this amazing network…

  • LinkedIn boasts over 575 million users, with over 260 million active monthly users.
  • 79% of marketers see LinkedIn as a very good source of leads.
  • Content on LinkedIn receives around 9 billion impressions per week.
  • LinkedIn drives more than 50% of social traffic to B2B sites.

Part of LinkedIn’s success is due to the calibre of its user base. Compared to other social networking sites, LinkedIn’s users are more engaged in industry matters. In general, people don’t use this network to connect with family and friends. They use it to make valuable business connections and even find out what’s trending in their industry.

This is where you come in with your personal brand. As you prove your industry expertise and engage with others on the network, audiences will consume your content and look to learn more about you.

But what they find when they research you on LinkedIn can make a big difference in their next steps.

If you want people to connect and engage with your personal brand, then create a profile that is worthy of their attention.

And that’s where we can help. Learn from David Ho on how you can bolster your personal branding on LinkedIn and get the best results.

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