No successful journey starts without a roadmap, and no successful marketing endeavour starts without a plan.
This short course helps anyone—from marketing professionals to small business owners—write effective marketing plans.
Learn how to assemble a cross-functional team, analyze an existing market, and break down the plan's components into focused sections, covering strategy and tactical implementation.
Instructor David Ho also offers advice on how best to present and leverage the plan throughout an organization.
MODULE 1: Prepping for Your Marketing Plan
Assembling a team
Gathering data and information
MODULE 2: Writing the Strategy Section
Writing the market analysis
Writing a competitive analysis
Writing the SWOT analysis
Writing the customer analysis
Writing the product or service analysis
Writing the strategy
MODULE 3: Writing the Tactical Section
Writing the product or service plan
Writing the pricing plan
Writing the promotion plan
Writing the distribution plan
Writing the implementation plan
Writing the budget and forecast section
*For Malaysian companies only.
** For other countries besides Malaysia, this course fee is subject to your local Government Tax Law.
Our company mission is to help individuals and companies in navigating in the sea of change - digital disruption.
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