Writing a Marketing Plan

WRITING A MARKETING PLAN

(1 DAY PUBLIC COURSE)

No successful journey starts without a roadmap, and no successful marketing endeavour starts without a plan.


This short course helps anyone—from marketing professionals to small business owners—write effective marketing plans.


Learn how to assemble a cross-functional team, analyze an existing market, and break down the plan's components into focused sections, covering strategy and tactical implementation.


Instructor David Ho also offers advice on how best to present and leverage the plan throughout an organization.

LEARNING OUTCOME




  • Preparing your team and data
  • Writing the strategy and tactical sections
  • Writing a market analysis
  • Writing the product or service analysis
  • Writing the product or service plan
  • Writing the promo plan
  • Writing the implementation plan


"WRITING A MARKETING PLAN" MODULES

MODULE 1: Prepping for Your Marketing Plan

  • Understanding why a marketing plan is important
  • Understanding the planning process
  • Assembling a team

  • Gathering data and information


MODULE 2: Writing the Strategy Section

  • Writing the vision, mission, and scope
  • Writing the market analysis

  • Writing a competitive analysis

  • Writing the SWOT analysis

  • Writing the customer analysis

  • Writing the product or service analysis

  • Writing the strategy


MODULE 3: Writing the Tactical Section

  • Writing the product or service plan

  • Writing the pricing plan

  • Writing the promotion plan

  • Writing the distribution plan

  • Writing the implementation plan

  • Writing the budget and forecast section

COURSE FEE:

  • RM1,590/per participant for a 1-day public training program.
  • HRDF claimable* up to RM1,450 per person for a Public Training program.
  • A Training Manual (softcopy) for each participant
  • Learn freemium and insightful online tools 
  • Certificate of participation


*For Malaysian companies only.

** For other countries besides Malaysia, this course fee is subject to your local Government Tax Law.


TRAINING VENUE:

  • Level 9, iSpace, Plaza VADS, TTDI, Kuala Lumpur
  • If you are from another city, please contact us here.

navigator


An Asian company for Asia


Our company mission is to help individuals and companies in navigating in the sea of change - digital disruption.

Get in Touch


We are a global office base in Malaysia.


Email: ask@navigatorasia.net


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